| Document Type
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BL
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| Record Number
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994797
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| Doc. No
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b749167
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| Main Entry
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Sweeney, Susan,1956-
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| Title & Author
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101 ways to promote your real estate Web site : : filled with proven Internet marketing tips, tools, and techniques to draw real estate buyers and sellers to your site /\ Susan Sweeney.
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| Publication Statement
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Gulf Breeze, FL :: Maximum Press,, ©2008.
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| Series Statement
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101 Ways Series
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| Page. NO
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1 online resource (xx, 360 pages) :: illustrations, maps.
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| ISBN
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1931644632
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: 1931644705
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: 9781931644631
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: 9781931644709
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| Notes
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Includes index.
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| Contents
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Cover; Table of Contents; Chapter 1: Planning Your Web Site; Chapter 2: Designing Your Site to Be Search Engine Friendly; Chapter 3: Web Site Elements That Keep 'Em Coming Back; Chapter 4: Permission Marketing; Chapter 5: Spreading the Word with Viral Marketing; Chapter 6: Great Content; Chapter 7: Landing Pages; Chapter 8: Search Engine and Directory Submissions; Chapter 9: Developing Your Pay-to-Play Strategy; Chapter 10: The E-mail Advantage; Chapter 11: Utilizing Signature Files to Increase Web Site Traffic; Chapter 12: Autoresponders; Chapter 13: Consumer-Generated Media.
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Chapter 14: Establishing Your Private Mailing ListChapter 15: Developing a Dynamite Link Strategy; Chapter 16: Maximizing Promotion with Meta-Indexes; Chapter 17: Online Advertising; Chapter 18: Maximizing Media Relations; Chapter 19: Increasing Traffic through Online Publications; 20: Really Simple Syndication; Chapter 21: Blogs and Wikis; Chapter 22: Podcasting and Videocasting; Chapter 23: Mobile Marketing; Chapter 24: Interactive.
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| Abstract
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An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency's or individual agent's site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool.
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| Subject
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Internet marketing-- United States.
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Internet marketing.
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Real estate business-- Marketing.
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Real estate business-- United States-- Marketing.
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| Subject
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BUSINESS ECONOMICS-- Real Estate-- General.
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| Subject
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Internet marketing.
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| Subject
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Real estate business-- Marketing.
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| Subject
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United States.
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| Dewey Classification
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333.33/0688
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| LC Classification
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HD1375.S945 2008eb
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| Parallel Title
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One hundred and one ways to promote your real estate Web site
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: One hundred one ways to promote your real estate Web site
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: Real estate Web site
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