| Document Type
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BL
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| Record Number
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994884
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| Doc. No
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b749254
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| Main Entry
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Kaputa, Catherine,1948-
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| Title & Author
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The female brand : : using the female mindset to succeed in business /\ Catherine Kaputa.
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| Publication Statement
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Boston :: Davies-Black,, 2009.
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| Page. NO
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1 online resource (xvii, 182 pages)
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| ISBN
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0891063749
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: 9780891063742
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089106284X
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9780891062844
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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True to nature -- Branding for success -- Emotional branding -- A verbal edge -- The brand story -- Aspects of attraction -- The female style of leadership -- Born to network -- A brand for all seasons -- The final word -- Brainstormers.
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| Abstract
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Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, The Female Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the "male" game to win in the workplace. With strategies taken from the best of Madison Avenue, branding guru Catherine Kaputa lays out proven techniques to help women across the business landscape leverage their female edge, including honing their empathy and intuition, maximizing.
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| Subject
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Businesswomen.
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Success in business.
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BUSINESS ECONOMICS-- Corporate Governance.
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BUSINESS ECONOMICS-- Leadership.
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BUSINESS ECONOMICS-- Organizational Development.
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BUSINESS ECONOMICS-- Workplace Culture.
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| Subject
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Businesswomen.
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| Subject
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Success in business.
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| Dewey Classification
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658.4/09082
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| LC Classification
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HD6053.K37 2009eb
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