| Document Type
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BL
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| Record Number
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995128
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| Doc. No
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b749498
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| Title & Author
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Analysis and Evaluation /\ by Wendy Lomax and Adam Raman.
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| Edition Statement
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Di 1 ban.
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| Publication Statement
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Oxford :: Butterworth-Herneman,, 2006.
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| Series Statement
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The official CIM Coursebook : Proffessional Postgraduate Diploma in Marketing 2006-2007
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| Page. NO
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247 pages ;; 30 cm.
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| ISBN
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0750680059
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: 9780750680059
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| Notes
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The Chartered Institute of Marketing.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Coursebook / Wendy Lomax -- Revision cards / John Williams.
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| Subject
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Marketing-- Examinations, Study guides.
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| Subject
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Marketing-- Management-- Examinations.
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| Dewey Classification
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658.80076
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| NLM classification
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F713.52clc
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| Added Entry
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Lomax, Wendy.
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Raman, Adam.
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