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" Market segmentation : "


Document Type : BL
Record Number : 995131
Doc. No : b749501
Main Entry : McDonald, Malcolm.
Title & Author : Market segmentation : : how to do it, how to profit from it /\ Malcolm McDonald and Ian Dunbar.
Publication Statement : Amsterdam ;Oxford :: Elsevier/Butterworth-Heinemann,, 2005.
Page. NO : xxv, 465 pages :: illustrations ;; 25 cm
ISBN : 0750659815
: : 9780750659819
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : "Marketing Segmentation: How to do it, how to profit from it provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists."--Jacket.
Subject : Market segmentation.
Subject : Segmentation du marché
Subject : Market segmentation.
Subject : Marktsegmentierung
Dewey Classification : ‭658.802‬
LC Classification : ‭HF5415.127‬‭.M398 2004‬
NLM classification : ‭QP 621‬rvk
Added Entry : Dunbar, Ian,1951-
copyhttps://lib.clisel.com/site/catalogue/995131
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