|
" Pharmaceutical marketing : "
Dimitris Dogramatzis.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
995819
|
| Doc. No
|
:
|
b750189
|
| Main Entry
|
:
|
Dogramatzis, Dimitris,1962-
|
| Title & Author
|
:
|
Pharmaceutical marketing : : a practical guide /\ Dimitris Dogramatzis.
|
| Publication Statement
|
:
|
Denver, Colo. :: IHS Health Group,, ©2001.
|
| Page. NO
|
:
|
1 online resource (xviii, 382 pages) :: illustrations
|
| ISBN
|
:
|
1420025988
|
|
|
:
|
: 157491118X
|
|
|
:
|
: 9781420025989
|
|
|
:
|
: 9781574911183
|
|
|
:
|
157491118X
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (pages 353-355) and index.
|
| Contents
|
:
|
pt. 1. The pharmaceutical market -- pt. 2. Marketing strategy -- pt. 3. Distribution strategy -- pt. 4. Pricing strategy -- pt. 5. Communication strategy -- pt. 6. Forecasting, planning, and evaluating.
|
| Subject
|
:
|
Drugs-- Marketing.
|
| Subject
|
:
|
Pharmaceutical industry.
|
| Subject
|
:
|
Drugs-- Marketing.
|
| Subject
|
:
|
Pharmaceutical industry.
|
| Dewey Classification
|
:
|
615.10688
|
| LC Classification
|
:
|
HD9665.5.D64 2001
|
| |