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" Marketing for sustainability : "


Document Type : BL
Record Number : 997623
Doc. No : b751993
Title & Author : Marketing for sustainability : : towards transactional policy-making /\ edited by Gerard Bartels and Wil Nelissen.
Publication Statement : Amsterdam :: IOS ;Tokyo :: Ohmsha,, 2002.
Page. NO : 1 online resource (xiii, 507 pages) :: illustrations
ISBN : 0585458960
: : 1280505354
: : 1586032046
: : 6000004796
: : 6610505357
: : 9780585458960
: : 9781280505355
: : 9781586032043
: : 9786000004798
: : 9786610505357
: 1586032046
: 1601294441
: 4274905098
: 9781586032043
: 9781601294449
: 9784274905094
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication.
Abstract : This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
Subject : Environmental policy-- Economic aspects.
Subject : Marketing.
Subject : Sustainable development-- Government policy.
Subject : Sustainable development.
Subject : BUSINESS ECONOMICS-- Development-- Sustainable Development.
Subject : BUSINESS ECONOMICS-- Environmental Economics.
Subject : Environmental policy-- Economic aspects.
Subject : Marketing.
Subject : Sustainable development-- Government policy.
Subject : Sustainable development.
Subject : Beleidsvorming.
Subject : Duurzame ontwikkeling.
Subject : Massacommunicatie.
Subject : Overheidsvoorlichting.
Dewey Classification : ‭338.927‬
LC Classification : ‭HC79.E5‬‭M354 2002eb‬
NLM classification : ‭05.31‬bcl
Added Entry : Bartels, Gerard, 1947-
: Nelissen, Wil
copyhttps://lib.clisel.com/site/catalogue/997623
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