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" Mobile commerce : "
Brian E. Mennecke, Troy J. Strader.
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BL
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| Record Number
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997922
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b752292
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| Main Entry
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Mennecke, Brian E., (Brian Ernest),1960-2016.
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| Title & Author
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Mobile commerce : : technology, theory, and applications /\ Brian E. Mennecke, Troy J. Strader.
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| Publication Statement
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Hershey, Pa. :: Idea Group Pub.,, ©2003.
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| Page. NO
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1 online resource (xxii, 339 pages) :: illustrations
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| ISBN
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1591400449
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: 1591400902
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: 9781591400448
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: 9781591400905
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1591400449
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| Notes
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Title from title screen.
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Title from website (viewed Jan. 9, 2006).
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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SECTION I: MOBILE COMMERCE TECHNOLOGY: NTT DoCoMo's i-mode: developing win-win relationships for mobile commerce / David J. MacDonald -- Wireless devices for mobile commerce: user interface design and usability / Peter Tarasewich -- Location-based services: locating the money / Kirk Mitchell and Mark Whitmore -- Towards a classification framework for mobile location based services / George M. Giaglis, Panos Kourouthanassis, and Argirios Tsamakos -- Wireless personal and local area networks / Thomas G. Zimmerman -- The impact of technology advances on strategy formulation in mobile communications networks / Ioanna D. Constantiou and George C. Polyzos -- SECTION II: MOBILE COMMERCE THEORY AND RESEARCH: The ecology of mobile commerce: charting a course for success using value chain analysis / Andreas Rulke, Anand Iyer, and Greg Chiasson -- The wireless application protocol: strategic implications for wireless Internet services / Stuart J. Barnes -- Mobile business services: a strategic perspective / Jukka Alanen, Erkko Autio -- Mobile portals: the development of M-commerce gateways / Irvine Clarke III, and Theresa B. Flaherty -- Factors influencing the adoption of mobile gaming services / Mirella Kleijnen and Ko de Ruyter, Martin G. M. Wetzels -- Mobile data technologies and small business adoption and diffusion: an empirical study of barriers and facilitators / Jeanette Van Akkeren and Debra Harker -- We know where you are: the ethics of LBS advertising / Patricia J. O'Connor, Susan H. Godar -- SECTION III: MOBILE COMMERCE CASES AND APPLICATIONS: A perspective on M-commerce / Mark S. Lee -- Location-based services: the criteria for adoption and solution deployment / Joe Astroth -- M-commerce in the automotive industry: making a case for strategic partnerships / Mark Schrauben and Rick Solak -- Case study: the role of mobile advertising in building a brand / Minna Pura -- Wireless in the classroom and beyond / Jay Dominick.
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| Subject
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Mobile commerce.
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Mobile communication systems.
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Wireless communication systems.
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Mobile commerce.
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Mobile communication systems.
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Wireless communication systems.
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| Dewey Classification
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658.8/4
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| LC Classification
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HF5548.34.M46 2003b
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| Added Entry
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Strader, Troy J.,1945-
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