| Document Type
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BL
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| Record Number
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998251
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| Doc. No
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b752621
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| Main Entry
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Lancaster, Geoffrey,1938-
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| Title & Author
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Management of marketing /\ Geoff Lancaster and Paul Reynolds.
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| Publication Statement
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Oxford ;Burlington, MA :: Elsevier/Butterworth-Heinemann,, 2005.
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| Page. NO
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1 online resource (xi, 410 pages) :: illustrations
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| ISBN
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0080455026
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: 1136385991
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: 1136386033
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: 1136386041
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: 1138144754
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: 6610638837
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: 9780080455020
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: 9781136385995
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: 9781136386039
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: 9781136386046
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: 9781138144750
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: 9786610638833
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0750661038
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9780750661034
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Management of Marketing; Contents; 1 Marketing Philosophy; 2 Marketing Environment; 3 Constituents of Marketing; 4 Buying Behaviour; 5 Segmentation, Targeting and Positioning; 6 Product Strategy; 7 Pricing; 8 Channels of Distribution; 9 Logistics; 10 Advertising, Sales Promotion and Public Relations; 11 Selling and Sales Management; 12 Direct Marketing; 13 Customer Relationship Management; 14 Marketing Information and Research; 15 Sales Forecasting; 16 Societal Marketing; 17 International Marketing; 18 Internet Technology and Marketing; 19 Marketing Strategy, Planning and Control; Index.
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| Abstract
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Provides all the key elements needed for MBA level study without overloading students with unnecessary extras.
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| Subject
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Marketing-- Management.
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| Subject
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BUSINESS ECONOMICS-- Distribution.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- General.
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| Subject
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Marketing-- Management.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.13.L336 2005eb
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| Added Entry
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Reynolds, Paul, (Paul Lewis)
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