منو
رکورد قبلیرکورد بعدی

" The discourse of advertising / "


Document Type : BL
Record Number : 998372
Doc. No : b752742
Main Entry : Cook, Guy, (Guy W. D.)
Title & Author : The discourse of advertising /\ Guy Cook.
Publication Statement : London ;New York :: Routledge,, 1992.
Series Statement : The Interface series
Page. NO : xxi, 250 pages :: illustrations ;; 24 cm
ISBN : 0415041708
: : 0415041716
: : 9780415041706
: : 9780415041713
Bibliographies/Indexes : Includes bibliographical references (pages 237-244) and index.
Contents : 1. Introduction: ads as a discourse type -- pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage -- pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text -- pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: ads as a discourse type.
Abstract : Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.
Subject : Englisch, ...
Subject : Advertising-- Language.
Subject : Discourse analysis.
Subject : Advertising.
Subject : Applied linguistics
Subject : Analyse du discours.
Subject : Linguistique appliquée.
Subject : Publicité
Subject : Advertising-- Language.
Subject : Advertising.
Subject : Applied linguistics.
Subject : Discourse analysis.
Subject : Discourse analysis.
Subject : Werbesprache
Subject : Werbung
Subject : Discourse analysis.
Subject : Reclame.
Subject : Englisch.
Subject : Großbritannien
Dewey Classification : ‭659.1/014‬
: ‭302.23‬
LC Classification : ‭P302‬‭.C625 1992‬
NLM classification : ‭05.31‬bcl
: ‭17.25‬bcl
: ‭17.61‬bcl
: ‭18.00‬bcl
: ‭HF 144‬rvk
: ‭QP 630‬rvk
copyhttps://lib.clisel.com/site/catalogue/998372
کپی لینک
پیشنهاد خرید
پیوستها
Search result is zero
نظرسنجی
نظرسنجی منابع دیجیتال

1 - آیا از کیفیت منابع دیجیتال راضی هستید؟