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" Brand from the inside : "
Libby Sartain, Mark Schumann.
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BL
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| Record Number
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998399
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| Doc. No
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b752769
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| Main Entry
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Sartain, Libby,1954-
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| Title & Author
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Brand from the inside : : eight essentials to emotionally connect your employees to your business /\ Libby Sartain, Mark Schumann.
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| Edition Statement
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1st ed.
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| Publication Statement
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San Francisco, CA :: Jossey-Bass,, ©2006.
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| Page. NO
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x, 262 pages 24 cm
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| ISBN
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0787981893
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: 9780787981891
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| Bibliographies/Indexes
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Includes bibliographical references (pages 244-248) and index.
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| Contents
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pt. 1. Get smart! -- Essential #1 : discover -- Essential #2 : commit -- pt. 2. Get ready! -- Essential #3 : diagnose -- Essential #4 : prepare -- pt. 3. Get it done! -- Essential #5 : create -- Essential #6 : apply -- Essential #7 : market -- Essential #8 : nurture -- pt. 4. What it means for you -- You and employer brand.
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| Abstract
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In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business - ensuring consistent authenticity, substance, and voice throughout the business - any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
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Brand name products.
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Employee motivation.
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Brand name products.
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Brand name products.
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Brand name products.
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Employee motivation.
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Employee motivation.
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Employee motivation.
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Varumärken.
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| Dewey Classification
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658.3/14
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| LC Classification
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HF5549.5.M63S27 2006
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| NLM classification
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F270clc
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| Added Entry
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Schumann, Mark,1955-
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