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" The end of advertising as we know it / "
Sergio Zyman, with Armin Brott.
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BL
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| Record Number
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998501
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| Doc. No
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b752871
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| Main Entry
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Zyman, Sergio.
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| Title & Author
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The end of advertising as we know it /\ Sergio Zyman, with Armin Brott.
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| Publication Statement
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Hoboken, NJ :: John Wiley & Sons,, ©2002.
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| Page. NO
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239 pages :: illustrations ;; 23 cm
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| ISBN
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0471225819
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: 047142966X
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: 9780471225812
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: 9780471429661
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| Notes
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Includes index.
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| Abstract
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The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by over-emphasis on art and entertainment.
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| Subject
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Advertising.
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Publicité
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Advertising.
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Wandel
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Werbung
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Reclame.
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| Dewey Classification
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659.1
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| LC Classification
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HF5823.Z95 2002
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| NLM classification
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05.31bcl
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F713.8clc
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QP 630rvk
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| Added Entry
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Brott, Armin A.
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