| Document Type
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BL
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| Record Number
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998750
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| Doc. No
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b753120
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| Main Entry
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Hughes, Graham.
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| Title & Author
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Marketing communications, 2006-2007 /\ Graham Hughes and Chris Fill.
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| Edition Statement
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1st ed.
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| Publication Statement
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Amsterdam ;Boston :: Elsevier/Butterworth-Heinemann,, 2006.
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| Series Statement
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CIM coursebook
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| Page. NO
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1 online resource (x, 307 pages) :: illustrations
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| ISBN
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0080501133
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: 0080501222
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: 075066648X
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: 1136420991
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: 1136421033
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: 1136421041
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: 1136421483
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: 1136421521
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: 113642153X
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: 9780080501130
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: 9780080501222
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: 9780750666480
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: 9781136420993
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: 9781136421037
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: 9781136421044
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: 9781136421488
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: 9781136421525
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: 9781136421532
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0750680105
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9780750666480
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9780750680103
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| Notes
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"Professional diploma in marketing 2006-2007 syllabus"--Cover.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Unit 1. Introduction to marketing communications -- unit 2. Marketing communications mixes -- unit 3. The marketing communications industry -- unit 4. Relationships and marketing communications -- unit 5. Marketing channels -- unit 6. Communication strategies and planning and the international context -- unit 7. Media, creativity and product support -- unit 8. Evaluating communications effectiveness.
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| Subject
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Communication in marketing-- Examinations, Study guides.
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| Subject
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Marketing-- Examinations, Study guides.
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| Subject
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BUSINESS ECONOMICS-- Green Business.
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| Subject
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Communication in marketing.
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| Subject
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Marketing.
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| Dewey Classification
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658.8/02076
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| LC Classification
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HF5415.123.H84 2006eb
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| Added Entry
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Fill, Chris.
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| Added Entry
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Chartered Institute of Marketing.
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