رکورد قبلیرکورد بعدی

" Market research / "


Document Type : BL
Record Number : 999537
Doc. No : b753907
Main Entry : Birn, Robin.
Title & Author : Market research /\ Robin Birn and Patrick Forsyth.
Publication Statement : Oxford :: Capstone Pub.,, 2002.
Series Statement : ExpressExec ;; 04.09
Page. NO : v, 118 pages ;; 18 cm.
ISBN : 1841121940
: : 9781841121949
Notes : The ExpressExec series is organized into ten core subject areas: Innovation -- Enterprise -- Strategy -- Marketing -- Finance -- Operations and technology -- Organizations -- Leading -- People -- Life and work.
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Introduction to ExpressExec -- What is Market Research? -- The Evolution of Market Research -- The E-Dimension -- The Global Dimension -- The State of the Art -- In Practice -- Key Concepts and Thinkers -- Resources -- Ten Steps to Making Market Research Work.
Subject : Consumers-- Research.
Subject : Market surveys.
Subject : Marketing research companies.
Subject : Marketing research, Case studies.
Subject : Consumers-- Research.
Subject : Market surveys.
Subject : Marketing research companies.
Subject : Marketing research.
Dewey Classification : ‭658.83‬
LC Classification : ‭HF5415.2‬‭.B57 2002‬
Added Entry : Forsyth, Patrick.
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