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" Analysis and evaluation : "
Wendy Lomax and Adam Raman.
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BL
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| Record Number
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999591
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| Doc. No
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b753961
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| Main Entry
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Lomax, Wendy.
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| Title & Author
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Analysis and evaluation : : 2005-2006 /\ Wendy Lomax and Adam Raman.
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| Publication Statement
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Oxford :: Elsevier,, 2005.
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| Page. NO
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1 online resource (xi, 220 pages) :: illustrations
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| ISBN
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0080546552
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: 075066651X
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: 1136421556
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: 1136421599
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: 1136421602
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: 9780080546551
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: 9780750666510
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: 9781136421556
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: 9781136421594
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: 9781136421600
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| Notes
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"Professional postgraduate diploma in marketing : 2005-2006 syllabus"--Cover.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Unit 1. Introduction -- unit 2. Evaluating performance : marketing metrics -- unit 3. Brand valuation -- unit 4. Auditing marketing activities -- unit 5. Evaluating performance : financial measures -- unit 6. Analysing the external environment -- unit 7. Analysing the internal environment -- unit 8. Characteristics of the global marketplace -- unit 9. Defining competitive advantage.
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| Subject
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Marketing.
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| Subject
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Marketing.
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| LC Classification
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HF5415.L66 2005
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| Added Entry
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Raman, Adam.
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