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" The gender intelligent retailer : "
Joanne Thomas Yaccato with Sean McSweeney.
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BL
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| Record Number
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999605
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| Doc. No
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b753975
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| Main Entry
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Thomas Yaccato, Joanne,1957-
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| Title & Author
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The gender intelligent retailer : : discover the connection between women consumers and business growth /\ Joanne Thomas Yaccato with Sean McSweeney.
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| Publication Statement
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Mississauga, Ont. :: J. Wiley & Sons Canada,, c2008.
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| Page. NO
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xxiv, 285 p. :: ill. ;; 24 cm.
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| ISBN
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0470841028
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: 9780470841020
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Down on the farm ... -- The beaver and the octopus -- Going beyond 2x4s and nails -- Organizational readiness : so, who's driving this tractor? -- Allstate transitions to organic -- Controlling your company's PESTs : product development through a gender lens -- Controlling your company's PESTs : the store environment -- Controlling your company's PESTs : selling and communication tools : getting women to listen -- Controlling your company's PESTs : creating gender-intelligent points of contact -- Mountain equipment co-op : the organic standard -- The lay of the land.
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| Abstract
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"Gender Intelligence is about creating a company-wide competency around what women consumers are looking for, and reflecting that in every aspect of your business: marketing, advertising, operations, store layout and design, product development, staff training, human resources, etc. This approach is not a short-term, "pink-washing" marketing gimmick that attracts women consumers temporarily, but rather a way of building lasting relationships with your key customers that result in increased market share and customer satisfaction for all customers." "The Gender Intelligent Retailer is full of examples and case studies of companies that have implemented Gender Intelligence and are reaping the benefits, including: The Home Depot, Sobeys, Allstate Insurance, the Toronto Blue Jays, the Government of British Columbia, Bruce Power, Shane Homes, and Petro-Canada."--Jacket.
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| Subject
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Marketing-- Psychological aspects.
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Selling-- Psychological aspects.
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Target marketing.
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Women consumers.
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Cibles (Marketing)
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Consommatrices.
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Marketing-- Aspect psychologique.
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Vente-- Aspect psychologique.
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Marketing-- Psychological aspects.
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Selling-- Psychological aspects.
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Target marketing.
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Women consumers.
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| Dewey Classification
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658.8/04
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| LC Classification
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HC79.C6T486 2008
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| NLM classification
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cci1icclacc
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F713.55clc
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| Added Entry
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McSweeney, Sean,1968-
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